Bamford London collaborates with G-Shock

Bamford Watch Department and G-Shock announce their first collaboration with the launch of the limited edition G-Shock 5610, a model reminiscent of the first and iconic G-Shock. The launch of this collaboration, which will be part of the iconic The Origin collection, is scheduled for 17th September in the UK, online and in G-Shock stores across Europe. In Italy, it will be distributed exclusively at the G-Shock store in Corso Como, Milan. Featuring G-Shock's famous square case, the 5610 is equipped with functions such as multiband 6 radio control for maximum precision and a solar charging system. These functions are encased in a shock-resistant resin case surrounding the scratch-resistant glass display. Bamford Watch Department embellished the case, display and hands with its exclusive BWD Aquablue. George Bamford, founder of Bamford Watch Department, said: "We are thrilled to be an official partner of the G-Shock Brand with whom I have always wanted to work. Besides being a big fan of the Brand, I own a valuable collection of its watches. It is wonderful to be able to collaborate with G-Shock on the creation of a new watch inspired by the original model launched in 1983 and I am honoured to have the opportunity to contribute to the design of a true classic. We look forward to this collaboration." Jennifer Kelly, Senior Brand Manager at G-Shock UK, commented: "We are very excited to be working on this project with George and his talented team. It is a real meeting of minds and was a great opportunity to reintroduce our timeless 5600 case embellished with the unmistakable Bamford touch." The watch, which is water-resistant to 20 atmospheres, is priced at 165 euros.

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