Casio Vintage in collaboration with Throwback

Casio Vintage announces an exclusive collaboration with Throwback, an Italian streetwear brand, for the creation of a special limited edition box. The co-branding is part of an extensive communication project undertaken by Casio Vintage in which its iconic models have established themselves as a great classic of the past and continue to be worn by generations of consumers. The Japanese watchmaker literally revolutionised the world of watches when it offered the first digital wristwatches in 1974. Over the years, the brand has always distinguished itself by launching a real trend, reviving the design of 1970s and 1980s watches in the present. Casio Vintage and Throwback share vision and values, as for both brands, memories and the past define their identity. The two brands therefore join forces to celebrate "a recent vintage past", creating a special limited edition box containing the legendary Casio watch with calculator DBC-32-1AES (the famous "Data Bank") and a t-shirt in two exclusive creations created by the artist Carlo Giardina and branded Throwback, inspired by a film that took entire generations (back) into the future (i.e. Back to the Future). The new Casio DBC-32-1AES is inspired by the silhouette of the first Data Bank: the iconic, true-to-original design is combined with 8-digit calculator functions, a currency converter and a battery guarantee of up to 10 years. The special box will be on sale exclusively on luisaviaroma.com from 25 May.

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