For Valentine's Day 2016, Chopard is offering a steel version of the L.U.C 1937 Classic, an elegant watch with a satin silver-plated dial. The model's name refers to the year 1937, when Paul-André Chopard, the founder's grandson, decided to move his brand from the Jura, where Louis-Ulysse Chopard's workshop had been built, to the city of Geneva, where the company's success began. Inside beats the automatic L.U.C 01.01-L calibre with a frequency of 28,800 vibrations per hour. The strap is black alligator leather lined with brown alligator leather.
