Geneva-based Maison De Grisogono announces the opening of a single-brand space - the 'Salotto De Grisogono' - inside the prestigious Flagship Store of Pisa Orologeria, in Milan, Via Verri 7. The well-known jeweller opens in the Italian capital of fashion and international luxury shopping, adding a prestigious new address to its selection of elite locations. "The opening in Milan in collaboration with Pisa Orologeria represents, for De Grisogono, a strategic opportunity to treat international customers in a privileged context and at the same time to develop the local public. For us, Milan is an ideal showcase that will allow us to express our values of bold creativity, glamour, and unique style. We will welcome customers to our Salotto with the intention of presenting an exclusive offer in terms of jewellery, fine jewellery and watchmaking, with impeccable service," comments Fawaz Gruosi, Founder and Creative Director of the De Grisogono Maison. "We are very excited to have De Grisogono by our side at this moment of important development of our shop. It is a brand of great prestige and exclusivity that will bring great value to our proposition. The space reserved for De Grisogono will welcome customers with its distinctive elegance,' adds Chiara Pisa, Managing Director of Pisa Orologeria. The "Salotto De Grisogono " is spread over a space of about 30 square metres on the second floor of the Flagship Store of Pisa Orologeria and is accessible via an internal staircase or a private lift that opens its doors to reveal a welcoming and reserved area. A true 'boutique within a boutique'. At the entrance to the space, a satin-finished brass plaque with the De Grisogono logo, placed on the floor, welcomes you. A soft grey carpet forms the background. On the walls, a boiserie with simple lines punctuates the decor. One of the walls, completely covered with mirrors, multiplies light and volume, creating a kaleidoscopic effect. The area is wisely divided between display and customer reception areas, offering reserved and comfortable spaces located and protected by the natural conformation of the structure. Standing out, in a neutral context of sober elegance, are the bright tones of the furnishings that, amidst red and intense violet, celebrate the passion for colour that the jeweller tells through his creations made of the most intriguing stones. The collections will be the real protagonists and will range from the iconic jewellery lines such as Allegra, Ventaglio and Vortice, to unique pieces of high jewellery. There will also be incursions into watchmaking, with the display of complications and jewellery creations from the New Retro collection.
