Festina -Partnerships with basketball and cycling

Festina makes its debut in the world of basketball this year as a partner of the Beko Final Eight, which will be held at the Mediolanum Forum in Assago from 7 to 10 February, one of the most prestigious events in national basketball. The tournament will see the best teams in the Italian Basketball League compete, including ACEA Roma, Montepaschi Siena and the 'host' EA7 Emporio Armani Milano.

Festina has long elected sport as the primary vehicle of its communication. In fact, the brand has long been a sponsor of prestigious international cycling races. It is precisely in this respect that the House is supporting the 2013 edition of the Tirreno Adriatico, a stage cycling race to be held from 6 to 12 March. An event, the 'Two Seas', that also in this edition will see high-level athletes such as Alberto Contador, Joaquin Rodriguez and Bradley Wiggins lined up at the start.