On 1 December, Hublot inaugurated the exhibition dedicated to the 10th anniversary of the All Black collection at the prestigious Pisa Orologeria flagship store in Via Verri 7, and which will remain open until 10 December. A glamorous event in the heart of Milan's quadrilateral, marked by the rhythm of invisible visibility signed Hublot: In a sophisticated total black atmosphere, Hublot Regional Director Augusto Capitanucci and Pisa Orologeria General Manager Fabio Bertini welcomed Juventus players Giorgio Chiellini and Alex Sandro and introduced the more than 200 guests - including Beniamino Crocco (son of Hublot founder Carlo Crocco), musician Saturnino, former footballers Daniele Massaro, Billy Costacurta, Massimo Ambrosini and Christian Abbiati - to the sophisticated All Black world of Hublot. Clients, personalities from the worlds of business and fashion such as Giuseppe Santoni, Luca Rubinacci and Giuseppe Colombo, journalists and brand enthusiasts toasted with Dom Pérignon champagne to the allure of a phenomenon that surprised the watchmaking industry in 2006 with the introduction of the first All Black Big Bang, to become one of the distinctive and unmistakable features of the DNA of the House of Nyon. On this subject, Capitanucci himself said: "This Milan event is a very important milestone, demonstrating Hublot's strong ties with the bel paese, with which it has great affinities and also partnerships, such as that with Juventus, represented on this evening by two champions like Giorgio Chiellini and Alex Sandro, but also with the Ferrari and Italia Independent partnerships. Who knows if there is more in store! All Black has now become an indispensable philosophy and a true trademark, desired by all fans of the brand. This is why the exhibition inaugurated on 1 December is a true tribute to an icon destined to mark the path of Hublot forever. The only Italian appointment in a calendar of exclusive events that from October until December 2016 will celebrate the All Black collection all over the world (the cities involved include Bangkok, Shanghai, Moscow, Manila, Tokyo, Munich, London and Prague), the evocative tone-on-tone exhibition set up for a fortnight by Pisa Orologeria retraces the history and evolution of a symbolic aesthetic that has now become a trend. Display case after display case, hand after hand, material after material, Hublot invites visitors to immerse themselves in its very special narrative of the passage of time and to discover the All Black icons and limited editions that have become an integral part of the top-list of Hublot collectors and enthusiasts. From the first All Black model proposed by the Maison in 2006, in black ceramic with virtually invisible black markers on the dial - the Big Bang All Black, in a limited edition of 250 pieces - through the Big Bang Aero Bang All Black of 2008 and the Classic Fusion Chronograph All Black of 2011, to the Big Bang Unico Sapphire All Black of 2016 which, through the transparency of the sapphire, interprets a new dialectic of the visible and the invisible. A new and original form of all-black that - exactly ten years after the presentation of the All Black aesthetic - once again reverses the order of things, completely showing the structure of the movement and its gears and making the case invisible. In practice, the quintessence of the All Black concept, in a limited edition of 500 pieces.
