At Sihh 2013, IWC launched the new Ingenieur collection, which is the result of the collaboration between the Schaffhausen-based manufacturer and the Mercedes AMG Petronas Formula One™ Team. During the show, the brand organised an exclusive evening, the "IWC Race Night", in Hall 1 of the Palexpo in Geneva, which was transformed into a motorsport setting and offered an authentic look behind the scenes. Among the approximately eight hundred international guests were Oscar winner Kevin Spacey, Ewan McGregor, Zinédine Zidane, Karolina Kurkova, Ross Brawn, Eric Dane, Adriana Lima, Luís Figo, Pierfrancesco Favino and Matthew Fox. Musical entertainment was provided by the band Jamiroquai.
