The second part of the 'Us and you, together in the emergency' campaign promoted by Kidult, aimed at supporting the work of the Spallanzani hospital research centre in Rome against the Coronavirus, has come to a successful conclusion. The brand donated 20% of the proceeds from sales made from 9 to 30 April on discoverkidult.com and on the online channels of participating retailers, raising a total of no less than EUR 45,400. This amount is in addition to the previous collection, which donated EUR 14,500 to the San Raffaele Hospital in Milan. The company would like to thank the partners who have chosen to participate with commitment in the initiative in favour of the Spallanzani Hospital: Gioiapura; Oktime; Galleria del Tempo - jewellery and watches; Gioielleria Oroidea; Gioielleria Ibis gioielli dal 1979; Gioielli Toscano, Gioielleria Sanetti; Gioielleria Luciano and Gioielleria Rosaspina. And all together they thank above all the customers who believed in the initiative. "We are convinced that every small contribution can make a difference if donated from the heart. We thought that everyone could do their part even if only by buying a piece of jewellery. I would like to thank not only the retailers who embraced our idea and supported it with enthusiasm, but above all those who, in these difficult days, chose to make themselves and their gifts, contributing to achieving this important goal," comments Francesco Songa, CEO of Mabina Srl. Solidarity is part of Kidult's DNA, a brand that has always been a protagonist of high impact campaigns in favour of social issues, families, animals, culture and the territory. This very special moment certainly could not be an exception.
