Italian Exhibition Group cuts the ribbon on 23 March with the innovative event "WE ARE Jewellery", live streamed on IEG's interactive platform "The Jewellery Golden Cloud" and dedicated to the excellence of Italian gold and jewellery production. The interactive show will take shape through ultra-high definition video footage, borrowing from the world of haute couture innovative methods and languages for jewellery. More than thirty Jewellery Frames, original set pictures interpreted by elegant models, will present the new collection novelties of the companies and brands of excellence of Made in Italy to an audience of buyers connected from all over the world who will be able to view in detail every single piece presented, examine product cards and details and come into direct contact with the companies. Even in the weeks following the event. The location of the format, realised with the collaboration of Art Director Beppe Angiolini, is the historic Palazzo Lambardi, in the heart of the historical centre of Arezzo, now home to the Sugar boutique.
