Lotus and Lotus Style make their debut on the small screen with a big campaign aired on Cielo for the 2014 Moto GP season. The TV channel in fact this year will broadcast all 18 races, 8 live and 10 deferred, and the Moto GP qualifiers, from the first live event from Qatar, with an average audience of over 2,300,000 people, to the final race in Valencia. The absolute star of the campaign is Marc Marquez, reigning Moto GP World Champion and brand ambassador since 2011. The creativity is developed around the figure of the motorcycling star who, surrounded by a landscape of barren, almost lunar land, rides decisively on his motorbike, with the Lotus logo imprinted on the front of his helmet. In the foreground, two models from the Marc Marquez Collection, the line of chronographs launched in 2013 and dedicated to the young and talented Spanish athlete, close the clip.
