Tonight, on the occasion of the first episode of the new season of The Voice of Italy on Rai2, the new Lotus brand spot programme by Festina Group will start. It will be articulated in two moments: the brand will plan in the first four episodes (February/March) dedicated to the blind auditions and in the four finals (May). The campaign will tell the story of the Lotus collections through two clips, in 10″ and 15″ versions, aimed at men and women and united by a common spirit summarised by the hashtag #watchaddition: the 10″ spots will be broadcast in a position of rigour close to the start of the programme, while for the second tranche, from 4 to 25 May, the 15″ clips will be contextualised outside the break in a graphic frame that will emphasise the impact of the communication. The male protagonists, two chronographs and a solotempo interpret the trendy materials of steel, leather and rubber in the most up-to-date shades of blue, black, rose gold and white. Lighting effects combined with steel, in the colours of the moment, and the transparencies of skeletonisation outline the aesthetics of the women's collections chosen to represent the more glamorous side of the brand.
