Louis Erard dedicates the 'Sportive' line to lovers of movement, action and distinction: a classic yet resolutely youthful collection that gives shape to the sport-chic in one of its most successful declinations. The Swiss watchmaker from the Jura region presents a new line of XL-sized chronographs specially designed for urban sportsmen. A contemporary aesthetic characterises the new deep-coloured timepieces. The dial, offered in tones of steel, midnight blue and black, the counters in matching or contrasting colours and the scratch-resistant black ceramic bezel with tachymeter scale, give the chronographs great appeal and at the same time extremely clear. Date, day of the week and chronograph functions are perfectly legible. The ultra-curved sapphire crystal underlines the personality of these models with their 44 mm-diameter steel case housing a self-winding ETA/Valjoux 7750 movement. The sporty elegance of the timepieces can be declined with a choice of either a leather, black, blue or sporty canvas strap or a steel bracelet, all fitted with a folding clasp. A synthesis of balance and dynamism, classicism and vitality, the "La Sportive" chronograph fully embodies Louis' spirit of fine contemporary watchmaking by combining technique and elegance, elements that have underpinned the brand's success for over 85 years. Sportiness and sobriety are expressed through a tradition of savoir-faire that has always combined exclusivity and accessibility, the values that guide the Maison in the creation of all its timepieces.
