Michelle Hunziker is the new Global Ambassador of the famous "jewels for living" brand, becoming the face of the Morellato #istantidigioia press and television campaign from the spring/summer 2016 season. Everyday instants and the simplest moments in life become the fil rouge of a story where superimpositions of light slip into memories to transform them into an explosive smile, into the energy of waking up, into a hug for little Lilly, into the sudden desire to stretch out on the lawn. It is Michelle's moments - punctuated by the notes of Emma Marrone's 'Amami' - that flow through the film, which comes alive with sudden joy, pure energy, fresh and ironic beauty. Four images reminiscent of snapshots, placed side by side to join glimpses of happiness that become contagious. The flashbacks follow one another, embracing colour as well as black and white to then return to fragments of light or backlighting that reveal the soul of Morellato 1930s jewellery in silver and cubic zirconia, the sophisticated harmony of the rhodium-plated Essenza collection in silver, through to the modernity of the Drops collection of watches and bracelets. Morellato #istantidigioia is a eulogy to feminine beauty, celebrated in all its forms. Photographer of the campaign, shot by Studio Falavigna of Milan, is Alan Gelati, with production by Collateral Films and direction by Leandro Manuel Emede.
