GaGà Milano entrusts Acqua - a data-driven group specialising in consultancy and omnichannel integrated communication - with the conception and realisation of the new campaign starring Neymar Jr, star of Paris Saint-Germain and the Brazilian national team. Testimonial of the brand since last year, Neymar Jr. together with his "crew" of friends, who came especially from Brazil for the occasion, lent themselves to play with powders of colour that animated the entire campaign. Inside a limbo shooting set with totally white walls, where the faces of the protagonists and some details of the GaGà Milano watches appear, suddenly, one of the Brazilian striker's friends, running, throws a handful of colour towards the group. Thus begins a real battle that ends at the end of the commercial with the shot of the wall behind the group reproducing the colours of the face of a GaGà Milano watch. The campaign was realised in Paris at PIN-UP Studios and declined on TV, press, posters, social media and planned internationally.
