Panerai: the future is green

With the opening of its new zero-emission manufacture in Neuchâtel in 2014 and the introduction of recycled plastic in the straps of some models, Panerai was among the first luxury companies to take a decisive green turn. In 2021, confirming its leading role in the search for sustainable and innovative solutions, it introduced eSteel, a recycled steel alloy that made its debut on the Luminor Marina, into its collection. Of the Luminor Marina eSteel's total weight, 58% is composed of recycled materials: a goal achieved thanks to the collaboration between Panerai and several leading companies in metal research, which have developed an alloy with the same chemical and physical characteristics as "virgin" steel, as can be seen in the satin/polished finish of the case, which is totally indistinguishable from the old generation. It is powered by the P.9010 automatic calibre.

If the Luminor eSteel represented the first practical application of the principles of sustainability to which the Maison has decided to adhere, the Submersible eLAB-ID, a concept watch in a limited edition of 30, confirms the absolute avant-garde level reached by the House. Of the "traditional" Submersible, it has practically only the appearance, because various components of the movement, which remains unchanged in its architecture and mechanics, have also been made from recycled materials. From the EcoTitanium case (a titanium alloy in turn composed at 80% of 'recycled' material), to the crystal, the gold hands and even the SuperLuminova used for the hour markers, everything here is recycled. Even the escapement is made from regenerated silicon, further confirmation of the level to which research in this field has reached. The automatic manufacture calibre is the P.900e, where the 'e' refers to recycled components, as do the 17 of the 22 recovered rubies and the EcoTitanium bridges. All this is completed by a recycled Pet strap.