In July, Piaget's first Italian boutique will open its doors at no. 10 Via Pietro Verri in Milan, in the heart of the fashion quadrilateral. A 250-square-metre location on two levels furnished with precious woven oak panelling, caskets covered in gold leaf and Burano lanterns. Piaget's inspirational muse, a 3.5-metre stylised rose, created exclusively by the best Venetian glass masters, makes the atmosphere of the store unique, as does the gold leaf mosaic that frames a shop window visible from the main entrance. "With the opening of the first boutique in Italy," explains Elena Camera, Brand Manager of the brand, "Piaget wants to strengthen its presence in our country and foster its growth as a global brand that has always been synonymous with style and elegance. Our boutique wants to be an extraordinary place in total harmony with the passion and enthusiasm of the Maison".
