The Liu Jo Luxury degree award on accessible luxury was presented yesterday at the Quirinale during the Leonardo Awards ceremony on the occasion of the 'Italian Quality Day'. The President of the Republic Sergio Mattarella, the President of the Leonardo Committee Laura Todini, the Minister for Economic Development Federica Guidi, the President of Ice Riccardo Monti and the Managing Director of Nardelli Luxury and Creative Director of Liu Jo Luxury Bruno Nardelli presented the prize to Cinzia Pinello from Sicily, a graduate from the University of Rome Tor Vergata on the Economics and Management Master's Degree Course, for her thesis entitled: "Luxury goods and fast fashion, two sectors in comparison: the Liu Jo Luxury case", which tackled the issues related to new consumer styles.
The "Liu Jo Luxury Award", now in its second edition, is aimed at rewarding research by young scholars who, taking into account the changing fashion market, investigate consumer styles and customer needs of accessible luxury and fast fashion, identifying the communication and marketing levers that enable companies to remain competitive on the market and meet consumer demand in the sector. The Degree Awards initiative is promoted by the Leonardo Committee and is intended to reward young graduates who have developed theses on topics relevant to the success of Made in Italy.
The students who decided to take part in the call were also able to refer to the annual studies carried out by Assorologi, the Italian Association of Watch Manufacturers and Distributors, of which Bruno Nardelli is a member of the board led by President Mario Peserico.
