On Thursday 30 October, Richard Mille's first flagship store was inaugurated in Milan, in the very central Via della Spiga. The ambience is extremely elegant and finished with precious materials: exotic woods combined with leather and worked glass. Peter Harrison, CEO of Richard Mille EMEA, said: "The opening of the boutique in one of Milan's most prestigious locations reflects Richard Mille's great interest in Italy, establishing a solid platform for the brand's future growth and underlines the historical importance and future of the Italian watch market.