Swatch celebrates the game of football with the Footballissime watch. A portion of the proceeds from the sale of this model will go to Play International, a Paris-based non-governmental organisation that works with children by offering them educational, integration or trauma recovery programmes. Support will be given, in this case, to Playdagogie, the educational programmes the organisation develops for children. The new Swatch features a loop with a trophy on it. Fans of a particular team can separately purchase one or more additional loops with the flags of the countries whose teams will participate in the tournament. Passionate fans can get the complete set with all 24 loops with the national flags and a 2016 loop in a special box. Footballissime is on sale at Swatch Stores and authorised retailers and online at http://shop.swatch.it. Unlimited edition: 70 euros; Special packaging: 125 euros.
