After opening five new shops in 2010, Bell & Ross opened its first boutique in Dubai, Middle East. "The Middle East is a very dynamic market with a refined and demanding clientele. This long-awaited opening will allow us to offer our collectors a wider selection of watches and a tailor-made service," says Carlos Rosillo, president of Bell & Ross. The brand's new headquarters is in the luxurious BurJuman Centre, located on Trade Centre Road in Brur Dubaï. One of the most historic shopping centres in the country, BurJuman Centre is popular for the presence of successful brands such as Salvatore Ferragamo, Ralph Lauren, Prada, Dior and Cartier, and signs such as Saks on 5th Avenue. The décor consists of black lacquered display cabinets, combined with precious wood panels, which make the ambience both modern and intimate at the same time; there is also a display case with black lights that allow, in the half-light, optimal viewing of the models with photoluminescence. To celebrate this opening, the Bell & Ross boutique will feature exceptional models: the BR 01 Tourbillon collection.
