Longines recently unveiled a collection of men's and women's sunglasses and eyeglasses developed with the highest criteria of quality and attention to detail. By capitalising on its aesthetic and technical know-how, the Swiss watchmaker is able to offer a new range of elegant and high-performance products, just like its timepieces. The different models available complete the Maison's collection of timepieces and benefit from all its expertise. The products are made from the finest materials as well as the highest quality lenses and convey the very essence of the winged hourglass brand. To create this new range, Longines has collaborated with Marcolin S.p.A., one of the world's leading companies in the eyewear sector. The Longines branded glasses incorporate several style elements reminiscent of its watches and reflect all its experience. The sunglasses are divided into three segments: the "Classic" segment recounts the timeless elegance of the Maison; the "Heritage" segment speaks of the brand's rich history; and the "Sport" segment demonstrates the ongoing quest for innovation and performance. Matthieu Baumgartner, Vice-President of Marketing at Longines, is enthusiastic about this new chapter: "This is an extraordinary opportunity for Longines, a new means of expression that allows us to tell the values of our brand beyond the frontiers of watchmaking. Thanks to the partnership with Marcolin S.p.A., we can offer a line of products in line with the identity of our Maison. Its expertise in the eyewear sector is a real guarantee of quality. The sunglasses will soon be available at selected Longines boutiques. The entire eyewear collection will also be available through Marcolin S.p.A.'s network of distributors.
