After the boutiques in Milan, Rome and Venice, Omega opened its doors to the public in Florence, in Via de' Tornabuoni. The new flagship store overlooks the street with five large windows and has a total area of 115 square metres on two levels. The choice of exquisite materials such as exotic wood with a delicate zebra wood motif and finely modelled and chiselled glass surfaces emphasise the Maison's attention to detail. Finally, neutral colours such as beige and champagne lend an atmosphere of classic elegance and contemporary chic. The most exclusive articles are displayed in showcases and wall displays whose glass panels bear the House logo reproduced using a refined engraving technique. In addition to Omega's entire range of timepieces, the Fine Jewellery and Fine Leather collections, available only at the Swiss Maison's boutiques, will be on display. There will also be presentations dedicated to exclusive launches and special editions.
