From 5 to 20 December, a completely gilded historical tram, every afternoon from 3 to 8 p.m., crosses Milan's shopping streets to present Goldea, Bulgari's new women's fragrance. The route is from Piazza Fontana to Via Victor Hugo along one of the most evocative routes in the city of Milan. Passengers can travel for free between stops and enjoy the city's magical Christmas atmosphere while being pampered by staff who will invite guests to discover the new fragrance and taste delicious chocolates inspired by the perfume's ingredients. Inside the tram, all passengers can wear Bulgari accessories and take a photo to share on their social profile. For everyone, at the end of the journey, an exclusive gift.
