Manchester United ambassadors Ji Sung Park and Denis Irwin, two of the club's most successful players ever (between the two of them they have won 11 Premier Leagues and two Champions Leagues), together with Jamie Reigle, Commercial Director of the English team, and players Wayne Rooney, Ashley Young, Marcus Rashford and new signing Henrikh Mkhitaryan, joined Loic Biver (Head of Marketing of LVMH W&J China) and Leo Poon, General Manager of TAG Heuer China, at the partnership announcement. This is yet another confirmation of TAG Heuer's important involvement in the world of football, and a key move in the brand's expansion into the Asian continent. The presentation of this important partnership, in fact, took place at the Sheraton Hotel Beijing, during the English team's tour in China. It is also worth mentioning that TAG Heuer is already the Official Timekeeper of the Premier League, the Bundesliga, the Spanish LaLiga, the American MLS (Major Soccer League), the Chinese Football Association Super League, the International Champions Cup (ICC), the Copa America and the Australian National Men's Football team. Jean-Claude Biver, TAG Heuer CEO and President of the watch division of the LVMH Group, said: 'Manchester United is the most prestigious football team in the world. This partnership, full of synergies, will give TAG Heuer a big boost especially in the Chinese market. We are not sponsors, we are 'partners' of iconic teams, great sports and individuals who share similar values and a strong vision with us. Through Manchester United we communicate passion, emotion, joy, dreams, team spirit, organisation, strategy and achievement of the ultimate goal, values shared by those who buy and wear our watches." At the resumption of the 2016/17 Premier League championship, therefore, TAG Heuer will be featured on advertising boards at the legendary Old Trafford. Custom-created TAG Heuer watches will be placed at strategic points in the Manchester Stadium, in the changing rooms, at the club's training centre and at the club's offices in Manchester, London and Hong Kong.
