This time, rather than dealing with the aftermath, I would like to talk to you about something that happens during purchase. You may not suspect it, but the films that cover the watches before they are worn for the first time, the serial number or bar code on the cardboard overwrap or on the warranty cases, the price tags, and everything else that is attached to the new watch are of great importance to the vast majority of customers and especially to foreigners (Asians in pole position), perhaps even more so than the watch itself. The absence of just one of these useless things could even jeopardise the sale. We're not lying, but it's a pity that for privacy reasons we can't film the scenes lasting tens of minutes with these picturesque customers, intent on checking millimetre by millimetre that all the plastic parts are in place, that the little numbers on the ugly overbox are the right ones corresponding to the serial number stamped on the watch. Note that the boxes are mostly the same for various models and that therefore one is as good as the other for us 'absent-minded' people... but not for them. Would any of you perhaps not buy a car because the dealer has removed the protective wax with which the cars arrive from the factory? Or because they have removed the transparent plastic covers that protect the headlights? Or because they have removed the barcode paper from the tyres or bumpers? I don't think so and then... the dealer might be tempted to call the neuro. A few days ago we asked a watch manufacturer about some numbers on the side of the ugly cardboard overbox, as they partly matched and partly didn't, and so, to avoid a diplomatic crisis, the perpetrators of this mistake reprinted the right label as ordered. And so the drama escaped and the watch was sold. Time and time again we repeat to the customer that we sell the watch and that, if they really are connoisseurs, they should only think about the watch, its mechanism, how fascinating its design is, the pleasure of wearing it and its durability. What does it matter whether the barcode or the little numbers written on the computer on the 'fake wax' printed plastic seal are the right ones or not?
